Creating a Seamless Omnichannel Experience for a Top Indonesian Retailer

### The Challenge
A major fashion retailer in Indonesia with hundreds of physical stores wanted to unify its online and offline shopping experience. Their e-commerce site and in-store systems were disconnected, resulting in inconsistent inventory data and a disjointed customer journey.

### Our Solution
We engineered a complete omnichannel retail solution. This included developing a new e-commerce platform integrated with a centralized inventory management system. We also rolled out a "click-and-collect" feature and an in-store app for associates to access customer profiles and order histories, allowing for personalized service.

### The Result
The unified system led to a 40% increase in online sales, with "click-and-collect" accounting for 20% of all online orders. Customer loyalty program sign-ups grew by 50% as shoppers enjoyed a consistent experience across all touchpoints. The company gained a 360-degree view of its customers, enabling highly effective targeted marketing campaigns.